Blog

Growth Tips for Startups

Our learnings from working in and with startups

Introducing our new name and brand

Today, I’m super excited to introduce our new name and brand.‍ All, I would like you to meet Fluent.

Here are some common startup pitfalls we have noticed from being in the startup world for the past fifteen years.

10 startup pitfalls you should try to avoid

Here are some common startup pitfalls we have noticed from being in the startup world for the past fifteen years.

Many startups begin with the product and end up focusing too much on the cool technology that is underlying the product or service. It’s the build-it-and-they-will-come mentality, and it rarely works.

It all starts with the customer

Many startups begin with the product and end up focusing too much on the cool technology that is underlying the product or service. It’s the build-it-and-they-will-come mentality, and it rarely works.

You can only cut through the noise with clear, crisp, compelling messaging.

If your marketplace is noisy

You can only cut through the noise with clear, crisp, compelling messaging.

The "best" product doesn't always win. There are plenty of examples of technically inferior products being favored by the market.

The "best" product doesn't always win

The "best" product doesn't always win. There are plenty of examples of technically inferior products being favored by the market.

You don't set the value of your product; customers determine what it’s worth to them.

Persuasion Strategy

The value of your product is determined by the buyer, not you.

You don't set the value of your product; customers determine what it’s worth to them.

Did you notice Hilton, Airbnb, and VRBO duke it out at the Grammys?

Travel giants throw shade at the GRAMMYs

Did you notice Hilton, Airbnb, and VRBO duke it out at the Grammys?

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